I guess it started many years ago when liquid detergents began showing up alongside the laundry powders, and for a while, those two forms were the players. Now, detergent and stain release products are showing up in toss and go packs (from Dropps® and Tide®) and even sheets (from Purex®). And to top that, dryer sheets are now sitting alongside a Dryer Bar from Bounce® designed to adhere and stay inside the dryer.
The push in this aisle, it seems, is to make things as easy as possible for consumers to use these products. Toss and go packs mean one easy step and no messy drips. The 3-in-1® product from Purex® combines detergent, fabric softener and an anti-static ingredient in a single, simple to use sheet. The Dryer Bar from Bounce® means not even having to remember to toss in the sheets and no used sheets to discard (Ever forget to toss in a sheet, or worse – find one hanging out of your shirt after you have been running errands all day?).
Sure, your clothes were getting clean before but because of innovation in packaging and product forms, this chore is made easier and more convenient. And with that likely comes an appreciation for the brand that brings it to you.
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